Top Educational Games on iOS in the UK: Q2 2021 Performance

In the second quarter of 2021, the top educational games on the iOS platform in the United Kingdom exhibited a range of performance metrics. Here’s a detailed breakdown of the top five apps' weekly downloads, revenue, and active users.

Lingokids - Play and Learn from Monkimun Inc. saw a consistent increase in weekly revenue, peaking at approximately $27K in mid-April. Weekly downloads fluctuated, reaching a high of around 4.5K in early April. Active users remained relatively stable, averaging around 10K throughout the quarter.

MindPal - Brain Training Games by Elektron Labs Inc. experienced a decline in both weekly revenue and downloads over the quarter. Revenue started at $6.2K in early April and dropped to about $2.5K by the end of June. Downloads followed a similar trend, decreasing from 6.8K at the beginning of the quarter to around 1.9K at the end. Active users also saw a gradual decline from 35K to 24K.

Kiddopia - Kids Learning Games from Kiddopia, Inc. had a relatively stable revenue trajectory, with weekly earnings peaking at $27K in late May. Downloads fluctuated significantly, with a notable increase to 5.7K in mid-June. Active users peaked at around 96K in mid-June and then stabilized at around 77K by the end of the quarter.

CBeebies Little Learners by BBC Media Applications Technologies Limited maintained steady download numbers, with a peak of 3.8K in late June. Active users remained stable throughout the quarter, averaging around 15K to 16K weekly.

Minecraft Education from Mojang showed consistent download numbers, averaging around 2.3K weekly. Active users remained relatively stable, fluctuating between 4.6K and 6.3K throughout the quarter.

These insights are based on data from Sensor Tower, and more detailed insights can be found on their platform. Each of these apps has shown unique trends in terms of downloads, revenue, and user engagement, reflecting the diverse landscape of educational games on iOS in the UK for Q2 2021.